Options have been studied for a new Bentley showroom and after sales facility in High Wycombe and while following all the corporate architecture guidelines a building with a slight twist and significant architectural presence has been designed. White translucent cladding on the showroom facade will be back lit to shine like a diamond day and night, diagonal geometric pattern moves the facade to a more dynamic feeling. On the contrary the adjoining workshop and back of house mass is more static and down to earth letting the showroom part excel and shine. Once completed this building will not be looked over by anyone coming into the area.